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+ Brand Transformation
Empowering self-confidence by creating a driving philosophy for Ireland’s leading skin health expert Sherna Malone
The Art of Beautiful Skin
Sherna Malone is one of Ireland's finest facialists and a highly sought-after skin health expert. She has dedicated her career to helping people achieve healthy, beautiful skin using only the latest and most effective technologies and treatments. Her passion for skin health is evident in her work, and clients trust her to provide them with tailored solutions that meet their individual needs.
She needed a brand that reflected her professionalism and talent. Sherna described to me that 'finding the right products and treatments to help you achieve your goals is like an art form. Your journey to healthy skin is personal and unique to you.' This insight inspired the new visual language that reflects her beauty treatments as an art form. Marrying this with her love for art and photography, I created these Hurst-inspired graphic pieces to be used to identify her customers with her brand.
The Art of Beautiful Skin became the core of her new brand DNA and the cornerstone of her identity. It is now something that resonates deeply with Sherna and takes pride of place in her premium brand.
www.shernamalone.ie
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Brand DNA and Positioning
Values and Vision Refinement
Guidelines and Styleguide Summary
Copywriting
New Brand Asset Toolkit
Social Media Strategy
Photography Art Direction
Website Design
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Review
I got in touch with Christina after she was recommended to me, and hand on heart, I too cannot recommend her highly enough. My reason for contacting Christina was branding. Unfortunately, I had some unsuccessful experiences with branding before and I was a little apprehensive as to whether or not my experience with Christina was going to break that cycle; well it did, big time! From the get-go, I knew I could trust her to help me tell my story. Her professionalism, vision, belief in me and my brand, hand-holding, encouragement and the brand concepts she created were above and beyond what I had expected. So much so, that Christina is working on some more projects with me. In a nutshell, she got me and my brand. I am delighted with everything that Christina has done for me, and excited to see my brand evolve and grow. This was an amazing experience for me, and I look forward to working more with Christina in the future.
— Sherna Malone | Skin Health Specialist and Facialist