+ Purposeful Pathfinding
Jabulani is a coffee with purpose and has a passionate origin story that motivates more than its female cooperative. It inspires a nation.
You don't simply tell a story – you invite others to be a part of it. A compelling brand story acts as a guiding beacon, illuminating the purpose and essence of your business or mission. It's more than just words; it's the heartbeat of your entire identity. A well-crafted narrative not only captures attention but forges an emotional connection with your audience, creating a memorable experience. This purposeful pathfinding doesn't just grow awareness, it elevates your brand and sets you on a purposeful path, resonating deeply and enduringly in the hearts and minds of the people who matter.
+ Amplify
Jabulani coffee exists to empower the growth of a nation. This inspirational collaboration supported a women-run plantation in Rwanda. I helped rebrand and reposition this coffee with a purpose, leading to a documentary showcasing its impact and impressive results: a 138% increase in sales, a 124% rise in coffee subscriptions, and industry recognition after winning Gold at Food & Drink Devon winning the Boom awards.
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Watch the full documentary video here and experience the full story.
Brand Story and DNA
Identity Rebrand
Website design and build
New Coffee Packaging
Documentary film direction and screenplay
Launch event coordination
Gallery exhibition curation -
I am deeply passionate about working with community-focused clients, immersing myself in their culture to support their brand and drive meaningful transformation. The Jabulani Coffee project in particular exemplifies the power of this approach. Their mission to empower multi-ethnic communities resonated with me, inspiring me to collaborate closely. Together, we supported a women-run plantation in Rwanda. I helped rebrand and reposition this coffee with a purpose, leading to a documentary showcasing its impact and impressive results: a 138% increase in sales, a 124% rise in coffee subscriptions, and recognition with prestigious awards. This experience reinforced my belief in the transformative potential of authentic, purpose-driven branding and further fueled my dedication to similar projects in the future.
