A New Label. A New Spirit.

Louise, founder of Tillsworth, took the enormous leap of leaving her in-house fashion career for some of the world’s largest retailers to becoming a creator of her own label. A longstanding dream timed perfectly with experience, a long-lasting love of 90s fashion and determination to make a meaningful mark on high-end fashion for women in their prime years. A market that is continually overlooked and often done lazily. Louise came to me through a recommendation and I instantly resonated with her strive for change and devotion to creating quality clothing that would last and be reloved by women like her, and me.

Her changemaking journey was challenging and to this day still is. Creating a legacy by building your dream takes guts, grit and a lot of laughs to keep going. I not only encouraged Louise to be brave and take risks with her brand evolution, particularly with a tricky trademarking naming process in a saturated industry, I also helped bring her vision and dream to life. Reflecting on this now makes me feel privileged and grateful for her trust and belief in me too.

A project like this needs a deep connection and a strong relationship to see it through to the end, or the beginning, which I prefer to think about co-creation as. Battling many delays due to the pandemic, Tillsworth was launched in 2021 as an online retailer. The vision as she imagined it came to life and she launched a first collection to be incredibly proud of. My role professionally was her connector, vision maker and brand curator. Yet, in the end, I became a friend, her champion and brand guardian. Working so closely, I can’t help but feel rewarded knowing that we got there together and I am genuinely excited to see how Tillsworth redefines luxury as a new label with a new spirit.

www.tillsworth.co.uk