+ Brand Transformation
The rebranding of quality conscious stationery company Scribble & Dot significantly boosted sales, increased B2B wholesale inquiries, and enhanced confidence in setting the stage for successful expansion into high street markets and business stationery shows in 2024.
Quality Conscious Stationery
It’s sometimes difficult for a business owner, who can see steady sales, to feel confident in changing something that in their eyes isn’t broken. Yet with Scribble & Dot founder Ben, the battle with his entrepreneurial instinct was readily focused on building a brand that would propel sales and awareness further. From his success since launch, he could see a plateau and was worried that the brand wasn’t strong enough to enable continuing growth or represent the high-quality products he created within the competitive stationery world.
Ben came to one of my DNA workshops and saw the value in investing in his brand and how important seamless communication is, both visually and verbally, to enhancing customer experience and ensuring brand growth, and loyalty.
Understanding the emotivations behind why his customers loved his journals and how they used them in their lives was a crucial cornerstone in developing the brand DNA. Connecting this visually and verbally ensured a more cohesive brand that resonated with customers and his desired new audiences. Developing this DNA also provided a brand road map and toolkit of professional assets including beautiful new imagery for his team to continually and consistently deliver on his brand promise: a conscious stationery company that focuses on the beauty of simplicity, without compromising on quality, style and natural resources.
-
The brand has since experienced a surge in sales across all platforms and countries. Additionally, a substantial increase in B2B wholesale inquiries has not only boosted self-assurance in raising prices but has also secured their plans to get into the high street and national stationery business shows in 2024.
-
Brand DNA and Positioning
Values and Vision Refinement
Guidelines and Styleguide
Copywriting
New Brand Asset Toolkit
Social Media Strategy
Photography Art Direction
Shoot Organisation and Styling
Packaging Redesign
E-commerce Asset Suite -
Brand Photography: Tom Carder Media
Model: Amie McLoughlin
Review
Collaborating with Christina for our rebrand was a game-changer, not just for our brand but also for my understanding of effective branding in the competitive e-commerce landscape. It was an investment that made a great return for the business and future growth. Since the rebrand, Scribble & Dot has experienced a surge in sales across all platforms and countries. Additionally, we've witnessed a substantial increase in B2B wholesale inquiries, which has not only boosted our self-assurance in raising prices but has also increased confidence in our plans to get into the high street and stationery shows in 2024.
— Ben Meads | Just Retail Group Founder
