+Co-Creation
Nurturing a global brand identity by streamlining Costa Store Design and personalisation with a versatile materials palette.
For a brand with a presence in over 2,500 stores throughout the UK, there is an emphasis on maintaining individuality. To achieve this, a versatile toolkit was created, enabling each location to express its unique identity through the choice of materials, furniture, and the incorporation of hand-crafted custom artwork.
Following successful trials, this approach has been expanded into a comprehensive set of Global Guidelines, ensuring consistent branding across all international markets including the Middle East. These guidelines are organised into self-contained chapters, each outlining the significance of the requirements, providing specific details, and including a checklist for design teams to assess their work before submission to Costa for concept approval. This streamlined process has reduced the need for design revisions and has significantly improved the speed of store production and refurbishments.
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Lead Architects Edge
Printer & Boxmaker FE Burmans
Photography Andrew G Hobbs
Managing the intricacies of projects like these is challenging, given the short turnaround times and high expectations. Therefore, having a dependable team of creative suppliers is crucial for delivering on this scale and ensuring success. During my career,I have forged strong relationships with highly skilled and experienced professionals. My practical print experience and collaboration with the right experts enables me to grasp technical requirements and oversee print and production effectively.
Reactive problem-solving, emotional intelligence, and physical presence are essential elements that human professionals bring to the table. Understanding the nuances of a situation, reacting promptly to challenges, and applying physical problem-solving skills are integral aspects of my approach. These qualities not only facilitate effective project management but also enhance the overall creative process. While today AI can assist in various tasks, the depth of human connection, immediate reaction to unforeseen circumstances, and hands-on problem-solving capabilities are distinctive attributes that continue to be invaluable in creative-led solutions. I take great pride in this approach and apply it to most creative projects.
