+ Co-Creation
In the face of challenges within the hospitality industry, Honkytonk Batch Rum launched to celebrate a modern take on a heritage liquor, delivering a product and brand story crafted with passion and creativity.
“Often a misunderstood spirit category, this rum has been produced for a modern taste, to start a conversation about a historic liquor, in the only way Honkytonk knows how: by creating something special and satisfying, to enjoy sharing with the people you love.”
The hospitality industry presents unique challenges, heightened by a saturated market where standing out becomes more challenging, customers are fickle, and expectations continually escalate. Fitz and Zoe, the owners of Honkytonk Wine Library in my hometown of Plymouth, are like all hospitality owners: grafters and daily grinders providing local communities with endless service, always delivered with a smile and, of course, refills. They had always wanted to launch a house spirit, and during a time when economic challenges forced small businesses to explore new, creative ways to enhance their offerings, or in some cases, just to keep them going, Fitz and Zoe, with my help, successfully launched a delicious new addition to their drinks’ library and online shop. Honkytonk Batch Rum was crafted out of a love for heritage and respect for rum. It’s a serious, palatable rum that packs a warm, spicy punch, embodying the spirit of Honkytonk and capturing the hearts of their loyal customers.
I have found that it’s often the smaller projects that have the biggest heartfelt reward. Supporting neighbours, friends and fellow entrepreneurs allows for the passion to drive ideas and creativity to steer the direction. No restraints. As a creative, this is an almost ideal scenario; where relationships built on trust and friendship strive for meaningful delivery. I can also highly recommend Honkytonk Batch Rum alone over ice, with ginger ale or cola.
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Brand DNA
Brand identity refresh
Investment strategy documents
Business plan support
Rum product development advisory
Packaging design and labelling
Video & Photography: Tom Carder
Product Photography: Mags Gough -
Hand blended locally in Devon, recreating the flavours reminiscent of traditional plantation rum pots; with toasted coconut and a smoky, oaky heat that is refined with a sweet caramel and developing vanilla finish. Produced in small batches for wholesale or at home enjoyment.
Watch Product Launch Video
Review
“Christina's expertise and the thoughtful questions she asked allowed us to delve deep into the core of our business. Through this collaborative journey, we discovered not only the values and essence of our brand but also the unique aspects that set us apart. With Christina's guidance, we were able to craft a brand identity that perfectly captured who we are and what we stand for.
Years on, our brand identity, created with Christina's invaluable support, continues to be the driving force behind our success. It has helped us connect with our audience on a profound level, and it remains an integral part of our business strategy.”
— Fitz and Zoe | Honkytonk Wine Library Founders
